Post by Zigmister on Aug 30, 2011 16:13:15 GMT -6
This is an excerpt from a NCDA Brand Identity Guidebook that is being put together. Its purpose is to establish a common base of how the NCDA could operate in various mediums. The forum is one of the easiest places to store this running tally. It also gives members the ability to submit input on to what the NCDA is and where it's going, so feel the freedom to comment.
NCDA Internet Identity Guidelines > Social Media > Twitter
Twitter - Version 1.1
Account: NCDAdodgeball
Twitter is a microblogging service... it is a short 140 character message.
Use of this service should generally be limited to the posting of informative content, and promotive of dodgeball related activities. While the type of content posted is mostly fluid and left to the personal discretion of the handlers of the account, the NCDA Twitter is not a personal account.
Post Examples & [Potential Samples]
- Game box scores, posted after completion of a match: [CHICAGO: MBI def DePaul 4-3 OT #CDO #NCDAresults]
- Leaderboard/Website updates, etc
- NCDA Baller of the Month awards: [September’s #NCDAballer : Name [School], reason]
- Similar 'Player of the...' accolades: [link | Name [School], reason]
- Global emails to team contacts: [Captains: Check your email for...]
- Schedule updates, monthly schedules: [#Match Nov12 Location, # Nov 23 Location]
- Event announcements: [#SpartanInvite will be held Nov 12 at MSU]
- Match announcements: [#BAToftheValleys will be held today at 5pm @gvdodgeball - Who you got?]
- Tasteful merchandise promotion [Dodgeballs at $3.49: link]
Following
If a NCDA member team has an account, it must be sought out and followed. Followed individuals and organizations should be at least be dodgeball related or related to college athletics. Individuals may include Captains, Staff, and Officials, but should not be actively sought for following.
Retweets
Retweets may be posted to bring any particular post to the League's attention. Retweets can be useful for spreading event announcements, among other things.
Hashtags
Hashtags should be used were appropriate, especially for events (#Nationals) and recurring subjects (#NCDAresults). Hashtags must be consistent in their spelling, CamelCase, and recognizable of their full names to serve their purpose. Teams reserve the right to spell their own event hashtags to their personal preferences.
A short list: #Nationals #NCDAresults #NCDAballer #NCDA #BAToftheValleys
Multiple Posters
When multiple people have posting access to the same global account, the poster's initials, in lowercase, should be included as a formality. This may be a hashtag if wished.
Etiquette
- Engage the community as best as possible.
- Joke hashtags are fine, but don't need to be in every post.
- Shorthand should be used sparingly, and only if the space is truly needed.
- Team abbreviations should be the proper format, as dictated by the institution or the team's preference.
- Posts should have time between them (i.e. don't flood). An exception to the rule could be multiple box scores as matches are completed within a single event.
Known Accounts
NCDA - NCDAdodgeball
BGSU - BGSUdodgeball
GVSU - GVDodgeball
JMU - JMUDodgeball
Kent - KSUDodgeball
UK - KYDodgeball
MSU - MSUDodgeball
UNL - UNLDodgeball
OSU - OSUDodgeball
WKU - wkudodgeball
NCDA Internet Identity Guidelines > Social Media > Twitter
Twitter - Version 1.1
Account: NCDAdodgeball
Twitter is a microblogging service... it is a short 140 character message.
Use of this service should generally be limited to the posting of informative content, and promotive of dodgeball related activities. While the type of content posted is mostly fluid and left to the personal discretion of the handlers of the account, the NCDA Twitter is not a personal account.
Post Examples & [Potential Samples]
- Game box scores, posted after completion of a match: [CHICAGO: MBI def DePaul 4-3 OT #CDO #NCDAresults]
- Leaderboard/Website updates, etc
- NCDA Baller of the Month awards: [September’s #NCDAballer : Name [School], reason]
- Similar 'Player of the...' accolades: [link | Name [School], reason]
- Global emails to team contacts: [Captains: Check your email for...]
- Schedule updates, monthly schedules: [#Match Nov12 Location, # Nov 23 Location]
- Event announcements: [#SpartanInvite will be held Nov 12 at MSU]
- Match announcements: [#BAToftheValleys will be held today at 5pm @gvdodgeball - Who you got?]
- Tasteful merchandise promotion [Dodgeballs at $3.49: link]
Following
If a NCDA member team has an account, it must be sought out and followed. Followed individuals and organizations should be at least be dodgeball related or related to college athletics. Individuals may include Captains, Staff, and Officials, but should not be actively sought for following.
Retweets
Retweets may be posted to bring any particular post to the League's attention. Retweets can be useful for spreading event announcements, among other things.
Hashtags
Hashtags should be used were appropriate, especially for events (#Nationals) and recurring subjects (#NCDAresults). Hashtags must be consistent in their spelling, CamelCase, and recognizable of their full names to serve their purpose. Teams reserve the right to spell their own event hashtags to their personal preferences.
A short list: #Nationals #NCDAresults #NCDAballer #NCDA #BAToftheValleys
Multiple Posters
When multiple people have posting access to the same global account, the poster's initials, in lowercase, should be included as a formality. This may be a hashtag if wished.
Etiquette
- Engage the community as best as possible.
- Joke hashtags are fine, but don't need to be in every post.
- Shorthand should be used sparingly, and only if the space is truly needed.
- Team abbreviations should be the proper format, as dictated by the institution or the team's preference.
- Posts should have time between them (i.e. don't flood). An exception to the rule could be multiple box scores as matches are completed within a single event.
Known Accounts
NCDA - NCDAdodgeball
BGSU - BGSUdodgeball
GVSU - GVDodgeball
JMU - JMUDodgeball
Kent - KSUDodgeball
UK - KYDodgeball
MSU - MSUDodgeball
UNL - UNLDodgeball
OSU - OSUDodgeball
WKU - wkudodgeball